What is a Branded Podcast?
A branded podcast is a unique form of content marketing where a company creates a podcast to promote their products or services. It typically features engaging and informative content that is relevant to the company's industry and audience.
Why Create a Branded Podcast?
A branded podcast can offer numerous benefits to your company, including:
Connect with Niche Audiences
Offer Value
Humanize Your Brand
Keys to a Successful Branded Podcast
Popular Posting Cadence
Popular Posting Cadence
Seasonal vs. Continual
Seasonal vs. Continual
Podcast Rating By Length
Podcast Rating By Length
The Most Popular Branded Formats
The Most Popular Branded Formats
Source: CoHost.com
Why Brands Trust Us
Resources
Staff
Time
Audience
Examples of Branded Podcasts
Evergreen also produces engaging content for leading brands and thought leaders in a wide-variety of industries. Whether you're promoting a new book or disrupting the marketplace, we take "brand first" approach to each podcast we produce.
Branded Podcasts
Evergreen also produces engaging content for leading brands and thought leaders in a wide-variety of industries. Whether you’re promoting a new book or disrupting the marketplace, we take a “brand first” turnkey approach to each podcast we produce.
A branded podcast is a platform created by a brand or a business looking to create awareness and elevate brand identification of value in the eyes of consumers. Podcasts present the opportunity to build a relationship with potential customers by showing off the brand’s values, provide industry credibility, in their own unique voice and style so that the message resonates with the listener/consumer.
Testimonials
Working with the team at Evergreen has been a true partnership through and through. They guided us through the initial stages of creating a podcast and became champions of the initiative, consistently helping us improve.
I was really excited to start this podcast because for several years I was convening leaders at a live event but it was limited to those in the room. So this is an opportunity for us to share the unique stories that these leaders feel compelled to share with us in a very authentic way to a broader audience.
I want to thank Evergreen Podcasts for their help in producing these podcasts. It will allow me to conduct interview of global industry leaders associated with the digital disruption in the banking industry.
We’ve seen many benefits from our IllumeTALK podcast – the ability to engage with thought leaders and strategic partners in a new way, the significant differentiation it creates for us in our market, and it’s made us more attractive to candidates seeking a position with a forward-thinking company.
Right here in Lakewood, OH at Front Porch Media Network, we’ve found everything we could possibly want. The best in hardware and technical know-how, sound engineers, writers and marketers that have helped us roll out this Up2 Podcast and I can’t say enough good things about them.
Branded Podcast Services
Partner with our team to conceptualize, create and distribute your original podcast program, elevating your brand and market position. Together, from start to finish, we’ll make a podcast that connects people with your story.
You will be assigned a producer, engineer, and account manager to assist in every step of the project. There will be several meetings held to discuss your goals, target audience, structure of the show, scripting, potential guests, timeline, scheduling, distribution tactics, and more. The producer will also assist you in planning for each episode.
Evergreen's studios are available for every recording along with a sound engineer and producer. We also have mobile recording capabilities — we can help you capture audio at live events, provide a setup to record at home, or capture audio of guests that are remote while you’re in studio with us.
Once recorded, the Evergreen team will take the raw audio and turn it into a quality podcast, ready to distribute to listeners. This includes adding an intro/outro, music, editing, mixing, and mastering.
Evergreen partners with the largest leading podcast hosting platform, Megaphone to provide our clients and podcast partners the best tools available to host, distribute and analyze the podcasts in our network. Evergreen will assist you in creating the show bio, episode descriptions, and will submit your podcast to over 10 listening platforms (Apple Podcasts, Spotify, Overcast, Google Podcasts and more). We will ensure each episode is uploaded and distributed on schedule and will provide an embed code for each episode for your website.
Innovative Brand Marketing
As part of “brand first” approach, we offer innovative creative direction and strategy for your podcast from our inhouse digital media agency, Moss Media. When you are ready to take your podcast to the next level, work with Chief Creative Officer, David Allen Moss, and his team to develop marketing collateral and assist in growing listenership.
Services
- Podcast Brand Strategy & Identity
- Graphic Design
- Web Design, UI/UX
- Print & Digital Content
- Event/Tradeshow Branding
- Video & Photography
- Custom Mobile App
Douglas Bailey
Luke Gibbons
Angela Bartunek
Launch Your Branded Podcast Today!
Advertising with Evergreen goes beyond CPM and power of voice. We take a custom approach to every sponsorship and advertising opportunity by connecting your brand with the right show from our growing catalog. Let's talk about how we can extend your brand reach and drive trust, together. We look forward to hearing from you!