The Freedom of Focus

Host and human-centered designer Jonathan Morgan invites researcher, Indi Young, author and co-founder of Adaptive Path, to discuss the concept of focus. Join us in exploring the limitations of designers and their deep interest in the people who will be using the things they create. Through the lenses of focus, Empathy and Opportunity, Jonathan and Indi delve into the world of design with mastery, precision and… well, great focus.

*Editor's note: There is a clarification for the 17:20 minute mark. Indi says: "You can start to recognize at what level people are speaking. Are they speaking about their opinions? Are they talking about their preferences? Are they mentioning statements of fact? Or are they explaining how to do something?" This should be followed up by the phrase: "Because you need to push past these. The inner reasoning, reactions, and guiding principles are what you're aiming for."